#persuasion

Wins the assembly and the jury by finding the available means of persuasion, fighting on the favorable stasis, and bending ethos, pathos, and kairos to the room, since the better-made speech, not the truth, carries the vote

How a copywriter moves a specific reader to act by leading with benefit, hooking attention, handling objections, and letting conversion data overrule taste.

Captures the organ donor advocate's judgment: that consent, not surgery, is the binding constraint, and the craft is answering a specific fear with a precise truth while never crossing into the OPO's bedside consent role or NOTA's payment line